A day as blondie

Today is my last day of work, other than eating Clara's chocolate banana cake -Yummy! Thanks gal! Saying customery goodbyes to people i don't like, giving little tokens to those i like, writing a card for higher power and clearing cookies off the slow lappy and just as slow PC, i've got nothing else to do. Hence i shall blog some more.

Dove Trade Launch

An eye-opening experience (Read: At last! something interesting to write on my PA report.) Despite being made to stand the whole day and having scratchy white pants, it was miles better than being stuck in the office, staring at data the whole day and eating $2 cai fan.

Food is something we never run out of at the trade launch. Breakfast, tea - where we help ourselves to the snacks meant for guests, free lunch (Note: Hawker food at hotel prices. Day 1: Chicken rice or Hor Fun. The Chatterbox chicken rice is way overhyped. The portion is huge and they give you all the 4 sauces in little plastic containers. But the rice is super oily and the chicken nodescript. Day 2: Spagetti or nasi Lemak. The spagetti had everybody guessing if its chicken or beef. Those who ate it says its bland. The Nasi Lemak is worthy of its $6 price tag though. That's equivilent to 3 packs outside, so it had better be good. The person who ordered the food said its supposed to be $8 per pax, but the hotel quoted the wrong price and had no choice but to stick with it. A generous portion of omelette, a chicken wing, an otah, the rice is authentic coconut rice and the chilli's good too. Best of all its FREE!

After lunch we help ourselves to the buffet once again, tucking into little custard tarts and chocolate eclairs, while listening to brainwashing speeches of what's real beauty and trying to convince ourselves that we're really all beautiful. I still don't buy it after listening to the same speech four times over. All while waiting for the moment where we're supposed to take off our blonde wigs together.

Objective: To break the stereotype that only Blondes are beautiful. The idea is imported wholesale from the campaign in USA. Hence the blondie thing. Wherever do you c blondes in SIngapore anyway? other than Ah Lians who aspire to be Ang Mohs. Even those are a rare breed nowadays. The statement of breaking stereotypes becomes a moment of comic relief as everybody gets a cheap laugh from seeing a bunch of gers in ugly wigs. Hence the original msg is probably lost amidst the laughter. Moreover your hair gets totally flattened by the wig and all the bunched up ends make you look like Medusa instead of 'Real beauties'.

Other than that, the booths for make-up, haircuts, colour typing, body type analysis and facial masks are quite refreshing. It makes the launch interactive, more like a fairground than a talk. People come and have fun instead of just sitting through a long lecture on how good your product is. Its a soft approach instead of a hardsell technique and that really helps to bring the message across. Eddy from Monsoon added lots of clout to the event. Judging from the long snaking queue from those eager to get a free haircut, he's one hell of a popular guy.